In-store sampling, made simple.
The right people. The right products. The right impression.
Great products deserve to be discovered.
Whether you're introducing something new, supporting an established listing or giving shoppers a reason to try your brand for the first time, we're here to help.
We provide carefully selected, properly briefed Brand Ambassadors to deliver engaging in-store tastings across farm shops, delis, food halls, garden centres and other independent retail environments.
From a single tasting to a coordinated programme across multiple stores, we'll tailor the service to suit your brand.
You tell us where you need support. We take care of the rest.
How it works
Let's have a chat
Tell us about your brand, your products and what you're hoping to achieve.
Perhaps you've got a new stockist you'd like to support, a product launch coming up or a group of retailers you'd love to visit.
We'll talk through your plans and agree an approach that makes sense for you.
We get to know your brand
Nobody knows your products quite like you do.
We'll take the time to understand your story, your key selling points, your ideal customers and what makes your products worth choosing.
Then we'll turn that knowledge into a clear, practical briefing for your Brand Ambassador.
We choose the right person
We'll match your activation with a carefully selected ambassador who has the personality, communication skills and professionalism to represent your brand.
We'll make sure they're prepared, confident and clear on what's expected — both by you and by the retailer.
It's not just about what happened on the day. It's about understanding what you’ve learned and how that can help your brand grow.
Let the tasting begin
On the day, your ambassador will set up, offer samples, chat with shoppers, share your story and encourage customers to make that all-important purchase.
They'll work independently, respect the retailer's environment and keep the experience friendly, natural and professional.
Because great sampling should feel like a welcome addition to the store, not an interruption.
We report back
After the tasting, we'll share useful feedback, so you know how the day went.
Depending on the activity and information available, this may include:
- Samples served and products sold
- Shopper reactions and feedback
- Best-performing products
- Common questions and objections
- Retailer feedback
- Photographs from the tasting
- Stock observations and potential reorder opportunities
Sampling that works for your brand.
New product launches
Give shoppers the chance to discover, taste and fall in love with something new.
Supporting your stockists
Show your retail partners some love and help build sales of products they already stock.
Seasonal opportunities
Make the most of key trading periods, gifting occasions and seasonal shopping habits.
Multi-store tastings
Bring your products to life across several locations without having to be everywhere yourself.
A great experience for retailers, too.
We know that independent retailers are busy places, and inviting someone into a store requires trust.
Our ambassadors arrive with a clear brief, understand their responsibilities and respect the people who work there.
They won't interfere with store operations, direct staff or assume they know how a retailer's business should be run.
They're there to support the store, engage shoppers and represent your brand in the best possible light.
We want retailers to look forward to welcoming The Tasting Team back.
Specialists in what we do.
We're not a sales agency or a full-service marketing consultancy.
We don't negotiate your listings or manage your retail accounts.
Our focus is on what happens once your products are on the shelf — helping shoppers discover them, understand them and choose them.
We combine specialist knowledge of independent retail with engaging people and a genuinely personal service.
No fuss. No unnecessary complexity. Just great in-store sampling, thoughtfully delivered.
