Two generations. Two different skill sets. One fresh approach.
Meet the mother-and-daughter team behind The Tasting Team.
The Tasting Team brings together two rather different worlds — speciality food and performing arts — to offer a fresh, more personal approach to in-store sampling.
We're deliberately specialist, focusing on premium food & drink brands and the independent retailers we know and love. No faceless staffing lists or one-size-fits-all campaigns. Just great people, genuine industry knowledge and a personal service that puts your brand first.
We know speciality food.
Emma brings years of experience in speciality food marketing, retail and wholesale, with a real understanding of the industry from both sides of the counter. She knows the challenges facing growing food & drink brands, the pressures on independent retailers and why winning a listing is only half the battle. Getting products into shoppers' baskets is what really counts.
That commercial understanding is at the heart of The Tasting Team, shaping how we approach every activation and ensuring we're focused on what matters to both brands and retailers.
We know people.
Kirsty, a performing arts graduate, brings a different set of skills to the table — confidence, creativity and a natural ability to connect with people. Her background in performance and communication inspired our approach to building a team of engaging, personable Brand Ambassadors who can bring products and brand stories to life.
But we know that personality alone isn't enough. Professionalism, preparation and respect for the retailer are just as important.
That's why we're thoughtful about the people we work with, making sure they're well briefed, understand the brands they represent and know.
Specialist by nature. Personal by design.
Together, we combine industry experience and commercial understanding with the energy, personality and people skills that make a great tasting experience.
We believe successful sampling isn't simply about handing out products. It's about creating genuine conversations, encouraging purchases and building relationships that benefit brands and retailers alike.
We're not trying to be everything to everyone. We want to do one thing exceptionally well — deliver thoughtful, professional in-store sampling that feels like a natural extension of your own team.
Great food. Great brands. Great people.
We believe a brilliant Brand Ambassador needs more than a friendly smile.
Confidence, warmth and the ability to strike up a conversation are important. But so are professionalism, common sense and knowing when to step forward — and when to step back.
That's why we're thoughtful about who joins The Tasting Team.
Our ambassadors are selected for their natural communication skills, personality and ability to engage with people. Many come from performing arts backgrounds, bringing confidence, energy and a genuine enjoyment of connecting with others.
But personality is only part of it.
We make sure our team understands the brands they represent, arrives prepared and knows how to work independently while respecting the retailer, their staff and their customers.
Because the best Brand Ambassadors don't just make a great impression on shoppers. They make life easier for the retailer, too.
Small by design. Big on brand.
We're not trying to be everything to everyone.
Our focus is deliberately specialist: providing thoughtful, professional in-store sampling for premium food & drink brands within independent retail.
We take the time to get to know the businesses we work with, understand what makes their products special and match them with the right people.
No faceless staffing lists or complicated processes. Just a personal service, clear communication and people who genuinely care about doing a great job.
An extension of your team.
When someone is standing in a store wearing your brand's apron, talking about your products, they're representing you.
We never forget that.
Whether we're working with a small independent producer or an established speciality brand, we approach every tasting with the same care and attention
Your brand. Tastefully represented.
Tell us where you need support and we’ll help you turn your retail listings into meaningful shopper engagement and sales.
Talk to The Tasting Team